Profile
Corporate information
Also known as
Basis Technologies
Registration country
Also known as
Basis Technologies
Registration country
Investment activity status
Active investor
Company type
Global provider of enterprise automation technology.Overview
Centro is a provider of ERP and automation software for digital advertising teams and organizations. Its technology platform, Basis, is the first of its kind SaaS advertising solution unifying programmatic and direct media buying, along with workflow automation, cross-channel campaign planning, universal reporting and business intelligence. It streamlines business operations and optimizes advertising performance by enabling marketers to plan, buy and analyze real-time bidding (RTB), direct, advanced TV, search and social campaigns in a single platform. Headquartered in Chicago with 44 offices covering North America, South America and Europe, Centro has received numerous accolades for its commitment to employees and workplace culture.
Investments
Selected investments
| Company | Country | Date | Notes | ||
|---|---|---|---|---|---|
|
QuanticMind Developer of predictive advertising technology for digital channels. |
24 Feb 2021 | Acquisition Initial investment. Led the investment round. Active |