Bob W Asset Management GmbH

Corporate information

Launched end of 2018 out of Helsinki (Finland) and Tallinn (Estonia), Bob W is creating a new category in the fast-growing EUR 100bn short-term rental market. It offers apartments that provide the local experience of an Airbnb but with the quality standard and services of a lifestyle hotel. With a custom-built technology stack, Bob W is able to offer a fully automated customer experience (no personnel required). Value-added services are provided through local partnerships (cafés and gyms, early check-in, late check-out, room upgrades, food/grocery delivery, etc.) and can be booked via the company’s service marketplace. This tech stack gives Bob W an unfair advantage over hotels that rely on much more staff for providing personalized experiences.