Proximic

Corporate information

Company type

Dynamic contextual matching service.

Proximic offered several separate but complementary solutions for both ad buyers and sellers. Using Proximic’s solutions, buyers can create customized targeting segments using contextual data, brand protection features, keywords, phrases or sentences to target and filter the inventory that is being bid on in real time. Sellers can normalize categorization and brand protection data across all of their web sites to meet their advertiser’s targeting needs, pushing this data to their DMP for audience analysis. Sellers can also create their own programmatic packages across their inventory and share them directly with selected buyers. Proximic’s solutions are currently integrated into several publishers and demand-side platforms (DSPs), including AppNexus.