Peter Hershberg

Bio

In 2003 Peter Hershberg co-founded Reprise Media, an Internet marketing firm that helps the world’s largest brands connect with their customers online. Before Reprise Media, Peter spent over ten years in the interactive space in a series of consulting and management roles, specializing in technology and media. As Vice President of Strategic Development at Ask.com, a leading search engine, Peter created long-term strategies and functioned as a key decision-maker in the company’s new business ventures. Peter also held a role as the company’s Vice President of Consumer Sales and was responsible for the conceptualization and execution of Ask.com’s e-commerce strategy. While at Ask.com, Peter developed one of the earliest forms of what is widely known today as “paid inclusion.” Under the structure he initiated, client pages were allowed to appear as answers to users’ questions for the first time, providing a direct call to action for users along with a cost effective and measurable solution for marketers. Before joining Ask.com, Peter was co-founder and CEO of Rotomedia, Inc., a consulting and advertising firm for web marketers and publishers. Rotomedia was acquired by Ask Jeeves in April 1999. In both 2005 and 2007 Peter was named a finalist for the Ernst & Young Entrepreneur of the Year Award.