Bill Wise

Bio

Bill Wise has spent over a decade leading and unleashing the potential of revolutionary advertising technologies. Prior to MediaBank, Bill worked at Yahoo as GM, Ad Platforms & Global Exchange at Yahoo, where he oversaw the company’s advertising platforms business including the Right Media Exchange and APT by Yahoo, Yahoo’s intelligent media planning and buying platform. Wise joined Yahoo from his role as President of Right Media, which Yahoo acquired in 2007, bringing Bill on board and integrating Right Media’s Exchange as the solution for Yahoo’s entire non-guaranteed, spot market inventory. Before leading Right Media, Wise was CEO of Didit, the largest independent search marketing firm, from 2005 to 2007. Immediately prior to Didit, he served as SVP, Products and strategy at Ask.com; he joined Ask when MaxOnline, of which he was CEO from 2002 – 2004, was acquired by Ask in 2004. Bill served at DoubleClick from 1997 – 2002, first as Director, Financial Planning and Investor Relations and then as VP/GM of DoubleClick Media. A past weekly contributor to MediaPost’s SearchInsider, Bill’s opinions are also frequently quoted in various marketing and business publications such as Business Week, CNN, The Wall Street Journal, AdAge, AdWeek, New York Times, and DM News. Bill Wise is also on the client advisory board for Microsoft Digital Advertising Solutions, the search engine marketing council board for Google, and is a board member for the DMA IMAB (Interactive Marketing Advisory Board).