Profile
Founders
Corporate information
Official name
Adbrain Ltd
Registration country
Investment activity status
Active investor
Company type
Unlocking the universe of data to build smarter businesses.Overview
Adbrain’s Identity AI™ created multi-dimensional Customer Identity Graphs for marketers and the enterprise. Their Data-as-a-Service offering powered more than 500 Fortune1000 marketers every month. They did this by creating actionable, privacy-safe, single customer identities – mapping customer relationships across connected devices, media platforms and data silos.
The company was acquired by The Trade Desk in 2017.
Funding
Funding rounds
(31 Dec 2017)
Investor | Profile | Country | Notes | |
---|---|---|---|---|
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The Trade Desk Inc | Technology company that empowers buyers of advertising. | Initial investment. Led the round. |
Series A GBP 4,500,000
USD 7,500,000 (26 Mar 2014)
Investor | Profile | Country | Notes | |
---|---|---|---|---|
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Octopus Ventures Ltd | United Kingdom | Initial investment. Led the round. | |
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Notion Capital Partners LLP | Venture capital firm focused on high-potential businesses in the cloud computing and software-as-as-service (SaaS) markets. | United Kingdom | Initial investment. Round participant. |
Investor | Profile | Country | Notes | |
---|---|---|---|---|
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Entrepreneur First Investment Manager LLP | Tehnology incubator that invests in individuals “pre-team, pre-idea” to help create new technology startups. | United Kingdom | Initial investment. Round participant. |
Cap Table
Current and past shareholders
Investor | Round | |
---|---|---|
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Entrepreneur First Investment Manager LLP Tehnology incubator that invests in individuals “pre-team, pre-idea” to help create new technology startups. |
Seed (exited) |
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Notion Capital Partners LLP Venture capital firm focused on high-potential businesses in the cloud computing and software-as-as-service (SaaS) markets. |
Series A |
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Octopus Ventures Ltd |
Series A |
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The Trade Desk Inc Technology company that empowers buyers of advertising. |
Acquisition |