Deconstructed

Corporate information

Deconstructed is a real-time platform providing a user data back-end as an API. We make it easy for developers to create a single view of the user from multiple data streams and provide powerful tools to transform and activate user data, adding rule-based triggers and automation between existing services in their stack. We currently have two APIs. User API takes JSON data streams and automatically builds profiles of user events and attributes across devices and cookies. Find anything you want to know about a user or a group of users with Lucene queries. Rule API transforms user data into new data (like segments) and can queue messages and send alerts for other services when a user meets a condition defined in a rule. We believe it should be easy to construct and act on a single view of the user across data streams.