Zumba Fitness LLC

Corporate information

Company type

Global lifestyle brand that fuses fitness, entertainment and culture into an exhilarating dance-party workout.

Zumba Fitness is a global lifestyle brand that fuses fitness, entertainment and culture into an exhilarating dance-party workout. Coined fitness-parties, Zumba classes blend upbeat world rhythms with easy-to-follow choreography, which provide effective, total-body workouts. Founded in 2001, the company is now the largest branded fitness program in the world-reporting more than 12 million weekly class participants, in over 110,000 locations, across more than 125 countries. In addition to its original Zumba program, the company also offers a range of specialty classes, including Zumba Gold (for active older adults), Zumba Toning (body-sculpting class that uses maraca-like Toning Sticks), Aqua Zumba (the ultimate pool party workout), Zumbatomic (Zumba routines for kids), Zumba Sentao(TM) (chair-based Zumba class that strengthens, balances and stabilizes the core) and Zumba in the Circuit (a 30-minute workout that combines signature Zumba moves with circuit training at timed intervals). The Zumba fitness lifestyle is rounded out by the company?s many consumer product offerings, including DVD sets, music collections, multi-seasonal apparel and footwear, video games, Fitness-Concert(TM) events and a lifestyle magazine.