Profile
Corporate information
Official name
Adverity GmbH
Registration country
Investment activity status
Active investor
Company type
Online marketing data analytics and reporting platform.Overview
Adverity is an online marketing data analytics and reporting platform. Advertisers and marketing agencies use the platform to analyse real-time data from multiple popular marketing tools alongside offline data – such as Excel spreadsheets – to deliver insights into their marketing activities. Adverity efficiently compiles different data sources to help marketers take control of their marketing campaigns.
Their products are web-based marketing intelligence and advanced analytics platforms that fully integrate input from several marketing tools into one application. This creates a united data stack for more efficient reporting, better decision making and improved marketing performance.
Funding
Funding rounds
Series B EUR 11,000,000
(18 Apr 2019)
Investor | Profile | Country | Notes | |
---|---|---|---|---|
![]() |
Felix Capital | United Kingdom | Led the round. | |
![]() |
42CAP Manager GmbH | European seed-stage venture capital investment firm. | Germany | Round participant. |
![]() |
AWS Foundation | Round participant. | ||
![]() |
Mangrove Capital Partners | Venture capital firm. | Luxembourg | Round participant. |
![]() |
SAP.iO | Seed fund that invests in early-stage software startups. | Round participant. | |
![]() |
Sapphire Ventures | United States | Round participant. | |
![]() |
Speedinvest | Early-stage European venture capital firm. | Austria | Round participant. |
Series A EUR 3,200,000
(20 Apr 2018)
Investor | Profile | Country | Notes | |
---|---|---|---|---|
![]() |
Mangrove Capital Partners | Venture capital firm. | Luxembourg | Led the round. |
![]() |
42CAP Manager GmbH | European seed-stage venture capital investment firm. | Germany | Round participant. |
![]() |
aws Gründerfonds | Austria | Round participant. | |
![]() |
Speedinvest | Early-stage European venture capital firm. | Austria | Round participant. |
(6 Jul 2017)
Investor | Profile | Country | Notes | |
---|---|---|---|---|
![]() |
Speedinvest | Early-stage European venture capital firm. | Austria | Led the round. |
![]() |
42CAP Manager GmbH | European seed-stage venture capital investment firm. | Germany | Round participant. |
![]() |
aws Gründerfonds | Austria | Round participant. |
(31 Dec 2016)
Investor | Profile | Country | Notes | |
---|---|---|---|---|
![]() |
Speedinvest | Early-stage European venture capital firm. | Austria | Initial investment. Oliver Holle |
Cap Table
Current and past shareholders
Investor | Contacts | Round | |
---|---|---|---|
![]() |
42CAP Manager GmbH European seed-stage venture capital investment firm. |
Seed Series A Series B |
|
![]() |
AWS Foundation |
Series B | |
![]() |
aws Gründerfonds |
Seed Series A |
|
![]() |
Felix Capital |
Series B | |
![]() |
Mangrove Capital Partners Venture capital firm. |
+352 2625-341 |
Series A Series B |
![]() |
SAP.iO Seed fund that invests in early-stage software startups. |
Series B | |
![]() |
Sapphire Ventures |
Series B | |
![]() |
Speedinvest Early-stage European venture capital firm. |
Seed Series A Series B |